Native versus cross-platform
The first big decision is how the app is built. Cross-platform development uses a single codebase that runs on both Android and iOS, which is usually faster to build and more affordable to maintain. Native development — separate code for each platform — can be worth the extra cost for performance-heavy apps such as games or apps that rely heavily on device hardware. For most businesses, cross-platform is the sensible starting point.What actually drives the cost
The main factors are the number of screens, the backend and API work behind the scenes, user accounts and payments, and integrations with other systems such as your website or CRM. Design and testing add cost too — but they are exactly what separate an app people keep on their phones from one they delete after a day. Push notifications, maps, chat, and real-time features all add to the build.Start with an MVP
The most expensive mistake is trying to build everything at once. Launch a minimum viable product (MVP) with only the core features your users genuinely need, get it into real hands, learn from how people actually use it, and then add features based on evidence rather than guesswork. This keeps your first invoice manageable and your product focused on what matters.Plan for the long term
Apps are not one-time projects. Operating systems update, devices change, and app stores adjust their requirements regularly. Budget for ongoing maintenance and updates, or a neglected app will quietly break. If you are still weighing which platform to launch on first, read our guide on Android vs iOS, and if the app connects to a website, factor in web development too.Frequently asked questions
How much does a basic app cost in Pakistan?
A simple MVP costs far less than a feature-rich platform. The honest figure depends on screens, backend work, and integrations — share your idea for an itemised estimate.Should I build for Android or iOS first?
In Pakistan, Android has the larger audience, so it is often first — but cross-platform lets you launch both at once. See our Android vs iOS guide.Can you maintain the app after launch?
Yes. We offer ongoing updates and support so your app keeps working as devices and app stores change.What actually affects app development cost?
There’s no single price for an app, because every app is different. These are the factors that move the number the most:- Features — a simple catalogue app costs far less than one with payments, chat, or live tracking.
- Platform — Android only, iOS only, or both? Our Android vs iOS guide helps you decide.
- Design — a custom, polished interface takes more time than a template.
- Backend and integrations — accounts, databases, and third-party services add work.
- Maintenance — apps need updates as phones and operating systems change.
Why a fixed quote matters
Be wary of prices that sound too good to be true — they often skip testing, security, or post-launch support, which costs you more later. We give you a clear, fixed quote and an honest scope up front, so there are no surprises halfway through the build. You always know exactly what you’re paying for and what you’ll get in return.Work with iT Company
iT Company is a Faisalabad-based software house serving clients across Pakistan and worldwide. We handle web development, Android and iOS app development, SEO, and digital marketing under one roof. Browse our portfolio or contact us for a clear plan and quote.Sources & Further Reading